The I Did It COVID-19 vaccine campaign was created and is led by the Health Foundation of South Florida in partnership with Broward County and Miami-Dade County, and with the involvement of the counties’ respective health departments.

The campaign’s mission is to increase vaccination rates in the most vulnerable communities in Miami-Dade and Broward counties by answering COVID- 19 vaccine questions, providing important COVID-19 vaccine facts and information, and building confidence in the COVID-19 vaccine. It is particularly focused on Black and Latino low-income individuals and families across our region—in communities that have been disproportionately affected by the pandemic, remain vulnerable to its on-going impacts and where hesitancy runs high.

Designed to unmistakably resonate in South Florida, the campaign spotlights real people and elevates trusted voices from the region. It is our community speaking to our community. In fact, we are ensuring that critical COVID-19 vaccine information is available in multiple languages, as well:

This South Florida community effort regarding the COVID-19 vaccine is guided by science and medicine, and driven by some of the best minds in local government, philanthropy, the private sector, and community leaders and organizations. This project is truly an example of all that can be accomplished through collaboration and by joining forces across geographies and sectors.


Special thanks to all of the public, philanthropic, private and community organizations and entities that provided funding and support to make the I DID IT campaign possible.









Office of Broward County Commissioner Nan Rich

Office of Miami-Dade County Mayor Daniella Levine Cava

COVID-19 Vaccine Wisdom Straight from the South Florida community

Dr. Yvonne Johnson
South Miami Hospital
{Millions of people have already taken the vaccine, because they are a safe and simple way to keep you protected. Ask your doctor if you have questions, because we are here to help.{
Dr. Sergio Segarra
Baptist Hospital of Miami
{Getting everyone vaccinated pushes our community forward. It’s the best and fastest way for us to safely get back to life with our loved ones, back to working and back to enjoying activities.{
Dr. Lopez-Luciano
Homestead Hospital
{Do it to help keep your community safe. If you get COVID-19, you may not have any severe symptoms, but it could be life-threatening to your family and friends with other health issues.{