The I Did It COVID-19 vaccine campaign was created and is led by the Health Foundation of South Florida in partnership with Broward County and Miami-Dade County, and with the involvement of the counties’ respective health departments.
The campaign’s mission is to increase vaccination rates in the most vulnerable communities in Miami-Dade and Broward counties by answering COVID- 19 vaccine questions, providing important COVID-19 vaccine facts and information, and building confidence in the COVID-19 vaccine. It is particularly focused on Black and Latino low-income individuals and families across our region—in communities that have been disproportionately affected by the pandemic, remain vulnerable to its on-going impacts and where hesitancy runs high.
Designed to unmistakably resonate in South Florida, the campaign spotlights real people and elevates trusted voices from the region. It is our community speaking to our community. In fact, we are ensuring that critical COVID-19 vaccine information is available in multiple languages, as well:
This South Florida community effort regarding the COVID-19 vaccine is guided by science and medicine, and driven by some of the best minds in local government, philanthropy, the private sector, and community leaders and organizations. This project is truly an example of all that can be accomplished through collaboration and by joining forces across geographies and sectors.
Special thanks to all of the public, philanthropic, private and community organizations and entities that provided funding and support to make the I DID IT campaign possible.